Google AdSense Testing New Type of ‘Ads by Google’

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Many publishers found AdSense testing a new type of “Ads by Google”. These are some of the screenshots taken by the members of DigitalPoint Forums:

new type of ads by Google 1

new type of ads by Google 2

new type of ads by Google 5

new type of ads by Google 3new type of ads by Google 4

In my opinion, these new type of Ads can decrease your CTR and is bad news especially for Adsense publishers who have blended their Ads.

Today Problogger Darren Rowse put up a post confirming that this was indeed a test by the AdSense Team which is being done on a minimal number of impressions of publishers Ads.

The following was the response from AdSense Team to one publisher asking about the new images in Ads:

Thanks for your email - as you’ve mentioned, the change that you saw was part of ongoing testing to improve our ad formats. Such variations are a normal part of our testing process and generally run for short periods of time only. No permanent changes are planned at this time.

To maintain the integrity of ongoing testing, we do not permit publishers to opt out. However, please rest assured that such variations should impact only a very small percentage of your impressions.

We appreciate your patience and understanding as we work to improve our program.

Sincerely,

Stephanie

The Google AdSense Team

You can read more about the response from AdSense on Digital Point Forums.

this is just beta testing to determine whether or not the image affects your CTR. Nothing to worry about just yet!

Did you see these new Ads on your site? Also do you agree that these can decrease your AdSense CTR?

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10 responses so far,

  1. 1

    listikal

    December 13, 2006 at 9:26 am

    You can definitely tell they are in trial mode, as the images look ugly as hell.

  2. 2

    Amey Jahagirdar

    December 13, 2006 at 12:26 pm

    hey i too inquired about these ads and got same reply
    I don’t think it will be successful becoz it will gonna harm their adsense program which will affect adword too.

  3. 3

    Thinker

    December 13, 2006 at 2:11 pm

    From what I have read this testing happens periodically. I too hope that is not here to stay. I would hate for my already pretty-low CTR to drop…

  4. 4

    Dj Flush

    December 13, 2006 at 5:01 pm

    John i want to ask one thing :(

    Why do you have google ads saying “Ads by Goooooogle”

    i mean i m reli amazed abt the “oooooo” in the word Google

    should it be onli “Google”?

  5. 5

    JohnTP

    December 13, 2006 at 5:32 pm

    Dj Flush- I have wondered that myself, sometimes I see Adsense Ads with ‘Goooooogle’ sometimes with ‘Google’.

    It does not really matter to me as long as they are not PSAs :D

  6. 6

    vibhash

    December 13, 2006 at 9:31 pm

    yep sometimes only “G” appears instead of google!!!
    But i think the normal text is better than a google pic for ads!

  7. 7

    JohnTP

    December 13, 2006 at 9:35 pm

    Yes, they actually let visitors know that they are Ads :(

  8. 8

    enblogopedia

    December 16, 2006 at 7:04 pm

    Hmmm actually john, I think it can help you earn more!
    Well a lot of people start to notice the Ads By Google and ignore them. With this new Type people will see something deferent and it`ll attract them. Let`s see, Me As a loyal reader of your blog..I got familiar with your Ads places shapes, looks and your techniques(of placing ads) but when I see a new type it will draw my sight since it`s new!
    What do you think ;)

  9. 9

    Kelvin

    December 26, 2006 at 1:44 pm

    It actually makes not much of a difference to me personally. When I am in good mood, everything seems okay to me. By the way, the testing by google is a good effort!



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