What is Search Engine Optimization?
Search Engine Optimization (SEO) involves making Web pages more search engine friendly to give them a better ranking in search engines.
If you succeed in optimizing your pages in the right way, you will be awarded with top rankings, which can result in thousands of monthly visitors to your site.
Why is Search Engine Optimization important?
Search Engine Optimization is important because over 80% of Internet users reach Websites through search engines. If your Website is not ranked at the top of the major search engines such as Google, Yahoo!, MSN, AOL, HotBot, and Lycos, you will be losing a lot of traffic.
Search Engine Optimisation is basically about following search engine rules. If your Web page fits the criterias that a search engine considers the most important factors in terms of relevance, then it will reward your site with a top ranking. This gives the Web pages a better chance of being selected by the search engines as the most relevant page for the search query.
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