Make Money Online With Kontera

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Kontera’s ContentLink is a double underlined contextually relevant keyword on a web page that upon mouse-over opens a small bubble like box that displays and links to an ad from one of Kontera’s advertisers.

When a visitor clicks the in text advertisement, they will be taken to the advertiser’s web site and the publisher will make money online. With ContentLink, advertisers reach their targeted audience on a Cost Per Click (CPC) basis.

Kontera

Why should I use Kontera?

Kontera’s ContentLink can be a nice source of additional revenue along with Adsense and other advertising programs you use, without taking any extra space on your web page. ContentLink is now my second biggest earner after AdSense and it has not affected my AdSense CTR so far. So if you wish to make money online with your web site, try out Kontera.

Can I use Kontera’s Contentlink and AdSense together?

Yes. AdSense now allows other contextual ads on the same page as long as they do not look the same as AdSense ads, so you don’t have to worry about violating AdSense TOS.

How can I earn more with Kontera?

Kontera works best with web sites that have a lot of textual content and traffic (that is why they have a requirement of 500,000 pageviews per month). The more pages your visitors view, the higher chance of them to view and click an ad.

Just like in AdSense, to earn more from Kontera you will need to increase your site traffic.

Qualifications needed to be accepted as a publisher

Inorder for your site to get accepted by Kontera, your site must

  • generate more than 500,000 page impressions per month
  • be content-rich with more than 50 words per page on the majority of the site
  • use English as the primary language

Even though ContentLink requires your site to have 500,000 page impressions per month to get accepted, I have seen sites with low traffic get accepted. Even this site got accepted without having 500,000 page impressions per month.

What to do after getting accepted by Kontera?

The first thing to do after getting accepted by Kontera is to insert their code on all pages of your site (right before the closing HTML tag) so that their servers can scan your content and serve the best matching ads. If you are using a WordPress blog, you will have to put the code in your theme’s footer.php.

During the first two weeks Kontera will conduct an optimization process on your site, so you may not earn so well during this period.

How do I increase my Kontera CTR?

To increase your CTR (Click Through Rate), you may want to change your Kontera’s link color to match your site’s link color.

You can change the link color in your Kontera’s ad codes. The line which controls link color is

var dc_AdLinkColor="#2277dd";

Change the above hex code to match your site’s link color.

How do I limit Kontera ContentLink ads to the main content?

When you first place Kontera’s ad code on your site, you will find ads placed all over your web page (sometimes even on your blog’s sidebar and headers). To control the placement of ContentLink ads on your web page you will need to use DIV tags.

When you apply them on your pages, ContentLink ads will appear only on the text that is between these tags.

Use the DIV tags in the following way

Text you want the ContentLink ads to appear on

You can use the DIV tags as many times as you would like on a single page.

How to restrict ContentLink ads on certain areas of a page?

If you would like to restrict ContentLink ads on certain areas, use the following Span filter tags

Text you don't want ContentLink ads to appear on

ContentLink Ad Formats

ContentLink Ad Formats

My Thoughts

Kontera is very easy to set up, all you have to do is place their code on all pages of your site and you are ready to go. The bad side is that Kontera shows earnings one day later. I also noticed that their code increases page load time. Though ContentLink Ads may not be relevant on the first few days, it will get more relevant as days go by.

If you wish to make money online with your web site, try out Kontera.

Have you tried out Kontera? Did it affect your Adsense CTR?

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64 responses so far, Leave a comment

  1. 1

    wildbluff_matt

    April 17, 2007 at 6:55 pm

    I just had to mention “Joel Comm sent me” in the application to be admitted despite having less than 500K views a month.

    Kontera is certainly very easy to use/implement.

  2. 2

    Ashish Mohta

    April 17, 2007 at 8:58 pm

    : Really superb post. Very neat and explanative. One thing i wanted to ask is how to filter out some advertisers or how to make that double underline link to normal links…there are lot of things which i was not able to find it…can u tell me

  3. 3

    Madhur Kapoor

    April 17, 2007 at 10:04 pm

    John , does Kontera affects the CTR of adsense ?

  4. 4

    Vikram

    April 17, 2007 at 10:18 pm

    @ Madhur Kapoor: I guess Kontera does not affects the CTR of Adsense, but IntelliTxt affects the CTR of Adsense. IntelliTxt and Google Adsense can not be put together.

  5. 5

    Vince Cordic

    April 17, 2007 at 10:46 pm

    John, just curious as to what kind of CTR you get with Kontera? Not looking for exact figures or anything, just a rough estimate.

  6. 6

    Anand

    April 17, 2007 at 11:37 pm

    I dont think Kontera has a requirement for traffic. It is intelliTXT that has that requirement.

  7. 7

    Abdul Aziz

    April 18, 2007 at 12:20 am

    I find the pop up links very annoying myself. I probably might never put Kontera on my blog.

  8. 8

    JohnTP

    April 18, 2007 at 12:45 am

    Ashish Mohta- I am not sure how to filter out advertisers or how to make the double underline link to normal links. Try contacting the Kontera team.

    Madhur Kapoor- So far Kontera has not affected my AdSense CTR

    Vikram- IntelliTXT and Google Adsense can be used together

    Vince Cordic- I get around 3% CTR

    Anand- IntelliTXT is strict in which publishers they accept.

  9. 9

    Gili

    April 18, 2007 at 2:36 am

    This is a really informative one, as Kontera seems to be a neat way to make money for small blogs as well.
    - it will be great if you can update (here or in your blog) about your findings).

    Thanks,
    Gili

  10. 10

    Madhur Kapoor

    April 18, 2007 at 3:05 am

    3% CTR is great John . Mine is around .8 % .

  11. 11

    Vijay

    April 18, 2007 at 7:06 am

    : I dont think kontera will allow you to change the double underline. That is the only way to indicate it is an ad.

    : I find Snapshots annoying as well.. So this is under the same category

  12. 12

    Ashwin

    April 18, 2007 at 11:24 am

    I also have Kontera in my blog. Some few thoughts:

    - It didn’t affect my CTR
    - I’m earning a fraction (maybe 5-10%) of what I earn from my biggest revenue source - AdSense
    - None of my readers/visitors have complained about it.

    Personally I also don’t like such ads.. if it’s big like that Snap preview thing.

    3% with Kontera is great. I’ll implement some of the tips that you’ve suggested and see what happens.

  13. 13

    Emanuele

    April 18, 2007 at 1:56 pm

    Very good information John.

    I signed up and on the field called “how did you hear about us” I marked “other” then “johntp.com”.

    I also have a blog and use your K2.

    Keep up the good work.

    Emanuele

  14. 14

    Everton

    April 18, 2007 at 5:35 pm

    How have you ads been performing since you added them John? CPM? Has it had any impact on your adsense CPM?

  15. 15

    Ashish Mohta

    April 18, 2007 at 8:34 pm

    Kontera doesn’t affect the Adsense CTR only if your adsense positioning is right. Since I display just adsense unit none of them got affected.

    My ctr is around 3% but clicks are less. I think we need a good traffic for getting money from kontera like program.

    : Kontera is good but since my traffic is low i might not make so much money. Update is my traffic has doubled so i am excited now to see how it works.If i find something good maybe I will make a post and link back here.

    : I am not sure but i have seen places where there is no double lines. Moreover if its single link chances are more people will click it but then it will be annoying as they will landup somewhere else.

    : I think you haven’t applied kontera filers and tags. My ctr was like 0.8 before that but now its 3.

  16. 16

    jake

    April 18, 2007 at 9:11 pm

    500k of page views per month thats 16k a day. i only average like 1k a day.

  17. 17

    Vince Cordic

    April 19, 2007 at 5:33 am

    3% isn’t bad at all, I expected it to be closer to 1%

  18. 18

    Madhur Kapoor

    April 19, 2007 at 9:29 pm


    I will apply them . Hope mine also increases .

  19. 19

    kakashi

    April 21, 2007 at 12:56 am

    can i know where to place it?

    Use the DIV tags in the following way

    Text you want the ContentLink ads to appear on

  20. 20

    JohnTP

    April 22, 2007 at 7:20 pm

    Everton- My Adsense Ads are actually doing well these days after the new Adsense look and also my traffic has increased.

    kakashi- If you are using a WordPress blog, place

    where your content starts and
    where your content ends.

    This way you can limit Kontera ads to just your content and prevent it from appearing on places like your comment section, sidebars, etc

  21. 21

    Blain Reinkensmeyer

    April 24, 2007 at 9:38 am

    I have not seen a drop in clicks through adsense since implementing kontera, and actually it has been a decent revenue maker for me personally. What bothers me though are the tons of landing pages that I find.

    Also, kontera does not pay as well as adsense.

  22. 22

    Ronald

    April 25, 2007 at 4:51 pm

    Hi all,

    if our pageviews under 500,000/per month, that can not/not acceptable for Kontera?

    Thank’s

  23. 23

    JohnTP

    April 26, 2007 at 3:14 am

    Ronald- This and many other sites were accepted by Kontera without having 500,000 pageviews per month. So give it a try.

  24. 24

    Ronald

    April 26, 2007 at 1:10 pm

    Thank’s John, i’ll try it also Thank’s for linkback :)

  25. 25

    CypherHackz

    May 2, 2007 at 7:28 am

    thanks john. my site has been accepted for kontera although not have 500 000 pageviws per month. cool…

  26. 26

    Online Technology

    May 2, 2007 at 8:04 am

    : They accepted easily at the initial stage. I dont think the criteria is really a criteria. When i got accepted i had half of the traffic what i have now. But your earnings will be good only if you have good page views.

  27. 27

    Shivaranjan

    May 28, 2007 at 8:19 pm

    John what percentage of your income comes from Kontera?

  28. 28

    Kenric

    May 29, 2007 at 4:46 am

    I want to thank you again for this post. Kontera had my whole blog title Live Learn Invest underlined as an ad! I have to get rid of that ASAP and I found the answer here again.

  29. 29

    Jhn

    June 16, 2007 at 10:19 pm

    Im always amazed when people say 2-3 % is a great CTR. I get 12-15% every month. Nothing special, just decent content.

  30. 30

    Raman

    July 3, 2007 at 6:47 pm

    hi john……how to place kontera content link ads on page at Wordpress…kontera have sent me the code but i m confused on where to place it on wordpress.

  31. 31

    jack

    July 23, 2007 at 11:33 pm

    umm….. i got in with 90000 impressions a month, so i dont think the traffic thing is accurate

  32. 32

    DarrinW

    July 24, 2007 at 5:13 pm

    If Kontera strictly adhere to their traffic qualification, there would be so few that would qualify.

    So why still keep that criteria on, when they know its not realistic at all? *Shrugs*

  33. 33

    Vic

    July 30, 2007 at 11:50 pm

    I am having a mixed feeling about Kontera as soon as i started running Kontera, Adsense started doing smart pricing but i do not know if it is related.

  34. 34

    Make money online witha 12 years old kid

    August 25, 2007 at 12:08 am

    i submitted my site to kontera and im waiting for approval

  35. 35

    Send-SMS-Now.com

    September 4, 2007 at 4:27 pm

    Can you please tell me what is your average click price at kontera. Is it lower than Adsense or higher. What is the maximum Click price at Kontera you have ever seen?

  36. 36

    Scarlett T.

    September 14, 2007 at 8:35 pm

    Kontera is a great company to work with. If you get a chance though, you should check us out here at Linkworth. We have some products would work well with your website…

  37. 37

    Ronald Allan

    September 22, 2007 at 5:19 pm

    hello, new here John tp… i have kontera, i just activated last two weeks…

    is there any tips to make my kontera make more money!!!

  38. 38

    Information Madness

    October 14, 2007 at 3:40 am

    I have written an article about the instant revenue reporting with Kontera. You should check that out.

    http://www.informationmadness......p;Itemid=1

  39. 39

    adsense

    November 12, 2007 at 2:39 am

    can i know where to place it?

  40. 40

    cyberst0rm

    November 15, 2007 at 12:21 am

    Just a word of caution to would-be Kontera publishers.

    If you think AdSense CPM is low, you haven’t seen anything yet. Kontera offers the worst CPM I have ever seen. Mine is currently at 0.65 (Yes you read that correctly)

    My Kontera CTR is about the same as AdSense, but my AdSense earnings outstrip Kontera by a factor of 6!

    My advice would be to try Kontera for about 2 months and if it doesn’t deliver good earnings then dump it!

    It simply isn’t worth having on your site if you get a crappy CPM!

    cyberst0rm’s tech blog
    http://cyberst0rm.blogspot.com

  41. 41

    Vered

    November 15, 2007 at 3:13 pm

    Hi all,

    My name is Vered and I’m from kontera.

    First - thanks for the great post John!

    Just wanted to mention that we had removed the requirement of minimum number of impressions a while ago.

    Any site, big or small, containing textual content, is welcome to join Kontera’s network :).

    Vered,
    Publisher Services Manager
    http://www.kontera.com
    blog.kontera.com

  42. 42

    kenneth

    December 24, 2007 at 5:21 pm

    Im pretty new with Kontera, this page information if very useful for me, Im going to get one now… thanks!

  43. 43

    Money Making Through ContentLink

    December 27, 2007 at 3:05 pm

    Hey! It is unbelievable. Is ContentLink really biggest earner after AdSense?

  44. 44

    Michael Aulia

    January 7, 2008 at 12:44 pm

    How many $ do you guys get per click with Kontera? I’m confused as I only get 14 cents for 3 clicks??

    I remember I got 2 cent for a click a few months back, so I dumped Kontera. I was trying it again a few days ago but the rate hasn’t improved :(

    Probably will ditch Kontera and back to Adsense…

  45. 45

    Meanna Blog

    January 9, 2008 at 4:12 am

    Hi John. That was a great reveiw and inspired me to test out Kontera. SO I stuck it on my blog too. If anyone is interested, i’ll post the results in a week.
    http://www.thisblogwillpaymymortgage.com/

  46. 46

    Abhishek Kumar

    May 13, 2008 at 10:27 pm

    Contera links are very irritating for the users. So in my opinion, it is not a good option for making money online.

  47. 47

    paul

    May 14, 2008 at 12:50 pm

    Great stuff.
    I just found your blog and love it.
    Look forward to reading more.

  48. 48

    Jacker

    July 3, 2008 at 7:30 pm

    We worked with Kontera for a couple years but recently found them to be one of the WORST partners we’ve EVER done business with. Their rates and inventory are tanking. We saw ours drop more than 60% in just a few months. The AD quality is really low and upset our readers with videos that auto-play and you cannot stop them. They even admitted to us they had to run Ford ads on our sites to pay us anything. We cover Entertainment news. What dummies.

    The final straw. They increased our rev share when we threated to leave for IntelliTXT, but cut our inventory so we actually got paid less on more traffic. In the end they were vindictive refusing to let us out of our agreement when they could not fill our inventory nor gave us our last check because we dropped them.

    We ended up switching to Vibrant Media and have seen a HUGE increase in revenues and good quality targeted ADs. Which has been good for our readers too.

  49. 49

    Steve

    July 15, 2008 at 2:29 pm

    Wow, great website. I did a search for Kontera and found you. Once I get those 500,000 monthly page views I plan on signing up. Thanks for the great content.

  50. 50

    Jackster

    July 21, 2008 at 8:20 pm

    In my experience, Kontera is one the worst of the partners we’ve ever had. Right now they are tanking with pay outs down over 60% this year. They have very poor targeting. They ran Ford truck ads on our movie site that upset our readers. On top of that they are short on inventory and even if you have the traffic they cannot pay for it. We found them to be pretty sneaky. When we threatened to leave about the above problems, they scrambled to give us a better rev share, but they shorted us on inventory. We got paid less than before on more traffic. Finally when we demanded they let us out of agreement for the reasons above, they refused and will not send our final payments.

    Do yourself a favor. Sign up with Chitika or Vibrant Media. You’ll get a good rate, targeted ads your readers appreciate and as much inventory as you can sell.

  51. 51

    Him

    July 30, 2008 at 2:32 am

    I have been using adsense in all my sites which works great. I started to use text based intellisense ads in my first website which is a community based website and the traffic decreased a lot. It took longer time to load and at heavy traffic times, the site gave timeout errors.

    I got rid of it and stay focused on adsense. I may try something later but for now adsense is good.

    Him
    http://www.myhealth-forum.com/.....ive_topics

  52. 52

    Maham

    August 2, 2008 at 11:58 am

    can i join this on my blog? how to implement it on my blog. what is the average click rate for kontera?

  53. 53

    Rakesh Kumar

    August 7, 2008 at 10:27 pm

    signed up for Kontera and got approved. Not feeling very confident about the placement of both adsense and Kontera on the same page.

  54. 54

    candyzhao

    August 20, 2008 at 9:46 am

    yes, kontera ads is great, i can earn more than 600 hundred dollars from kontera ads now.

  55. 55

    TV Streams

    September 2, 2008 at 4:55 pm

    I like Kontera; it works well with adsense and is another income stream. It generally makes about 10% of what adsense makes you one the same page. If you have a tech or gadget site, I would suggest using chitika link as they pay allot more…

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