Ads on Homepage: CPC or CPM?
ADVERTISEMENTSAs many of you already know, majority of your visitors land on your blog through single post pages and not through the homepage. It is usually your regular readers who enter through the homepage and hence CPC (cost per click) Ads on homepage won’t perform well as regular readers are Ad blind and will mostly not click the Ads.
Therefore I replaced my AdSense Ads (CPC) with Tribal Fusion Ads (CPM) on my homepage. I am not sure how well my Tribal Fusion Ads will perform there either as I don’t get much page views on homepage as I get for single post pages, but I believe it will perform better than CPC Ads.
What is your opinion? Will CPC (cost per click) or CPM (cost per 1,000 impressions) Ads perform well on the homepage?
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Posted on March 8th, 2007 | Category: Make Money Online |
Aniela
March 8, 2007 at 2:21 am
It depends on your traffic. If you only have a few thousands impressions/day I think that CPC would produce better results. But if you have the traffic, CPM is safer and way better in the long run.
Florchakh
March 8, 2007 at 3:13 am
IMO CPM might be better option only in case of direct ad sales
chatca
March 8, 2007 at 6:12 am
i agree to placed cpm in homepage and cpc in post page
wildbluff_matt
March 8, 2007 at 7:13 am
Good points about the ad-blind on homepage. I’m interested to hear what sort of difference you see from this change.
Mr.Byte
March 8, 2007 at 10:36 am
I would go for CPM than CPC on homepage. As the probability of clicks is almost zero in homepage while atleast with CPM one can get something if not nothing.
Mr.Byte
March 8, 2007 at 10:37 am
I have a doubt, can anybody tell me if the rates for the CPM is related to the site’s PR? Or does only the pageviews matter?
hongkiat
March 8, 2007 at 11:08 am
I will certainly say its CPM
Madhur Kapoor
March 8, 2007 at 4:16 pm
I would also go for CPM .
Daniel
March 8, 2007 at 6:45 pm
the logic sounds correct, but i guess you will need to check the numbers to confirm it
mEsoL
March 8, 2007 at 7:10 pm
I also confused about CPM rates. The rates for Blogspot is quite high compared to Worpress site that I build under my hosting. Why? For example, with 5,000 impressions per day via Blogspot, I could earn USD1 but nothing with Wordpress with same amount of impression.
mEsoL
March 8, 2007 at 7:54 pm
Any other company instead of TF that pay the publisher based on CPM? It’s hard to get 2000 unique visitors per day.
Ryan
March 8, 2007 at 8:12 pm
John, I typically come to each of your posts individually from my Google Home Page. Once I subscribed I almost never hit the main page (compared to how I hit the rest of the pages). It’s a tough call either way, but it seems a mixture on both seem about right.
The Reviewer
March 8, 2007 at 10:14 pm
Well Tribal Fusion will not even accept me yet. How much do you get paid per 1000?
Maki
March 8, 2007 at 11:11 pm
I would go with both CPM and CPC. Why not?
Ashish Mohta
March 9, 2007 at 1:23 am
Impresison based ads should be on home page….I dont show any ctr on home page…its of no use..Nobody will click on my home page…On single page you can just arrange both of them so you get advantage
Ashish Mohta
March 9, 2007 at 1:26 am
: You should have combination of both so if you click ads dont make money at least impression based will make
Ashish Mohta
March 9, 2007 at 1:29 am
: CPC ads wont do well on home page.Ppl coming from search engines mostly click on ads so if you dont show cpc ads on your site chances are your ctr might increase
Ashish Mohta
March 9, 2007 at 1:32 am
: You can try adbrite.Its cpc can be good for like site having 200 pageload also.But its slow money
Ashish Mohta
March 9, 2007 at 1:36 am
: It matters whats your traffic.Infact every thing depends on traffic but cpm will do well if you have good traffic
Dave
March 9, 2007 at 8:53 am
We operate several different sites and I have found that you need to experiment to see what works on each site. In your case, it sounds like a good idea and I will be looking forward to seeing the results.
Ashish Mohta
March 9, 2007 at 8:56 am
: Was it for me or the author of the post?, Just wanted to confirm
Dave
March 9, 2007 at 9:06 am
Hi Ashish. Sorry for not being clear. My comment was directed to John but I also agree with what you have said here. Very good advice.
Ashish Mohta
March 9, 2007 at 9:09 am
: Not a problem at all.I also had been thinking on this from a long time but i have to wait and see whats the output for another month.Thanks for responding
Maki
March 9, 2007 at 11:00 pm
Ashish.. are you a moderator for John’s blog? LOL You have a voracious appetite for commenting
Hmmm I don’t know. I don’t think CPC doesn’t work well on homepages. It works pretty OK on my blog, probably because the domain is easy to remember?
If you have the real estate, why not put both CPM and CPC? You have really nothing to lose, IMO.
Ashish Mohta
March 9, 2007 at 11:13 pm
: lol thanks for that but I am not.But guess what me and John are good friends for sure.
About “appetite for comments” I love to comments anywhere which has good content and group of good commentators who interact.I do it on JC problogger and many others blog too.
benefits ….I get to know many people, increases my interaction with other bloggers , and I get some ppl to comment back and they do if they like my posts.
I believe in one thing make good comments because bloggers like it….they feel as an award and plus points and being a blogger I know how it feels like.
Mr.Byte
March 10, 2007 at 12:36 am
Does the CPM rate increases with your pageviews? How does the CPM rate differ from site to site?
Ashish Mohta
March 10, 2007 at 1:43 am
: CPM rates are generally fixed by sites whose programs you are going to us.But you earn more with increased page views.TO answer your query…If you have high page views chances are you get more cpm rate…and you can increase it sometimes.I think John will make it more clear JTP any comments back?
Maki
March 10, 2007 at 4:09 am
Great to see you actively commenting on blogs.. I think that’s pretty nice of you and I wish the commenters on my blog were half as active as you lol.
lyndonmaxewell
March 10, 2007 at 12:33 pm
@ John with the traffic that you are having, I would go along with CPM. But, you may want to physically test out both alternatives.
Sodhi
March 10, 2007 at 7:12 pm
I prefer all CPC ads.
Sodhi
March 10, 2007 at 7:13 pm
Suggest me some program which gives more than 2$ CPM ads.
Benedict Herold
March 11, 2007 at 3:44 am
John, I would second you in this move! You have made a good thought here. Most of the CPC ads perform on pages where people are looking for more information, where as homepage is landing page for people who never give a click that takes them away from the site
lyndonmaxewell
March 11, 2007 at 7:30 am
@ Sodhi It all depends on the quality of one’s site. If it is good, anything goes!
JohnTP
March 11, 2007 at 4:36 pm
AdSense gets me about $10-15 from homepage in a month. So I will stick with CPM for now.
antrs
March 12, 2007 at 9:32 pm
i thing cpm better than cpc in homepage,except we have loyally visitor in my homepage.
Sodhi
March 12, 2007 at 11:56 pm
Which are the top CPM ads program ?
antrs
March 13, 2007 at 7:43 am
@ sodhi
as john described cpm ads program one of them is tribal fusion
Benedict Herold
March 13, 2007 at 8:11 am
Here is another good one in the list burstmedia.com
antrs
March 13, 2007 at 11:28 am
herold
thanks benedict for your information
Abdul Aziz
March 25, 2007 at 1:29 am
Till now, the highest CPMs have been offered by Feedburner from my experience. I would love to know other high paying CPM networks.