Blend Your AdSense Ad

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It’s a known fact among many AdSense publishers that blending AdSense Ads increases CTR (Click Through Rate). Here is a good example of a blended Half Banner (234×60) AdSense Ad that I found on FreewareFiles.com.

Blended AdSense Ad

Did not spot the Ad? Maybe this can help…

Blended AdSense Ad

They have smartly adjusted the font size and color of the other links to look like the AdSense Ad.

If you can blend your Ads this well, you will certainly notice an increase in your AdSense CTR. But don’t give headings such as ‘Sponsored Links’ for your Ad like they have done.

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27 responses so far,

  1. 1

    Ben H

    January 2, 2007 at 7:42 pm

    Doesn’t this violate Google’s TOS?

  2. 2

    JohnTP

    January 2, 2007 at 7:45 pm

    Blending AdSense Ads does not violate Google’s TOS

  3. 3

    Manas

    January 2, 2007 at 7:57 pm

    Thats a good trick, John.. I will try this. :)

  4. 4

    eches

    January 2, 2007 at 8:51 pm

    Good blending..for those who are familiar to adsense, you can easily notice it, but not really for normal visitors who seek for information :)

  5. 5

    Garry Conn

    January 2, 2007 at 9:45 pm

    John,

    That sounds pretty good, people are already doing this to a certain extent, however, this just takes things to the next level. I like it!

  6. 6

    Dj Flush

    January 2, 2007 at 10:27 pm

    John i have done a similar type of blending in one of my seo sites that i m going to launch soon

    seo-resource.com (Its not up yet but will be in a few days)

    but i think it violates the Google Adsense TOS? because you are confusing the users?

  7. 7

    Christer Edwards

    January 3, 2007 at 12:46 am

    I would think that this would violate the terms. If we remember your previous post on blending with graphics they decided that was against the TOS and, even previous to that announcement they did require that you had a small divider line between the two. I would think the same requirements would apply here.

    If this doesn’t violate terms though this would be perfect :)

  8. 8

    Kyle

    January 3, 2007 at 2:09 am

    I hate to step in and tell you this, but that method IS against Google’s TOS. You see.. blending your content to match ad font, color, and line spacing is totally legal. Though if you try to make it blend in with other content on your site (tricking users into clicking) it is against google’s TOS.

    Publishers are not permitted to display Google ads in a manner that may mislead users, causing them to mistake Google ads for site content.

    Though his “sponsored links” may make it some exception to the rules

  9. 9

    Kyle

    January 3, 2007 at 2:14 am

    Ahh, finally found the post that assured me this was violation of TOS.. http://www.johnchow.com/index......sense-ads/

    True story: people with “john” in their domain kickass

  10. 10

    Kyle

    January 3, 2007 at 2:20 am

    Those other links are in fact sponsored links.. so maybe this does not qualify as “misleading” the users.

  11. 11

    JohnTP

    January 3, 2007 at 2:28 am

    Without the heading “Sponsored Links”, this Ad would have violated AdSense TOS.

    btw, this site is currently being moved to another server, so when it’s complete all comments made during the ‘move’ might not be there :(

  12. 12

    Kyle

    January 3, 2007 at 2:41 am

    :-( if you copy the database correctly this should be no problem

  13. 13

    Ben H

    January 3, 2007 at 2:46 am

    John, I really hate to hear that.!!! Comments should also be a part of server move rt?

  14. 14

    Kyle

    January 3, 2007 at 3:14 am

    Yeah it’s definitely a part of your wordpress database… If you need any help with it John shoot me an e-mail.

  15. 15

    Ashish Mohta

    January 3, 2007 at 6:15 am

    Hey John, backup the database, you cant loose comments ist as important as a post….back up thats it

  16. 16

    Pedro Pais

    January 3, 2007 at 6:26 am

    Whether or not this is against Google’s TOS it is certainly unethical.
    Using that technique is just fooling the blog’s viewers (us).
    Everyone can, and should, format their ads to allow a better user experience, but not in a way they might click them accidentally.
    I recommend you to read this post I wrote: http://www.pedropais.com/2006/.....-fair-use/

  17. 17

    Anshul

    January 3, 2007 at 8:40 am

    Hey John,

    I tried to blend the ads but was not able to. Can you please post on how to do that?

    Thanks

  18. 18

    siong1987

    January 3, 2007 at 10:28 am

    Anshul, there are many ways that you can blend the Ads. It depends on your web layout.

    This is only an example.

  19. 19

    sourcer

    January 4, 2007 at 10:19 pm

    nice blending, to bad i can’t open an adsense account !

  20. 20

    Enblogopedia

    January 5, 2007 at 5:55 pm

    Nice blending…anyway I wouldn’t click on the other links too!
    I`ll consider them as Ads and ignore them :)
    -sourcer…Why u can’t?! did you get banned or what?!!!

  21. 21

    listikal

    January 5, 2007 at 7:29 pm

    I don’t see how images next to ADS is against the TOS and this isn’t. Once they realize they’ve clicked the ad, they’re going to be hitting the back button.

  22. 22

    ars

    January 6, 2007 at 4:54 pm

    good blend john thank for your inspiration

  23. 23

    Will

    January 7, 2007 at 2:47 am

    John,

    On this post, you’ve written,

    But don’t give headings such as ‘Sponsored Links’ for your Ad like they have done.

    and then commented,

    Without the heading “Sponsored Links”, this Ad would have violated AdSense TOS.

    I’m not sure where you’re headed with this. Would you clarify, please?

  24. 24

    nikita

    January 15, 2007 at 11:57 am

    great tips, i will update my blog

  25. 25

    Ryan

    January 16, 2007 at 8:16 am

    That’s a very good job of blending there. Now to create a block on my blog suitable for blending. :D



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