How to Position AdSense Ads on a Blog

Single Post pages

On Single pages, place a Large Rectangle (336×280) just above the content so that your readers will notice them. The large rectangle is the best performing AdSense format as they are wide.

For longer entries, try placing a blended Medium Rectangle (300 x 250) into your post using AdSense Deluxe. I would recommend you use a service like CrazyEgg to find out the most clicked spot on your blog post and place your Ad right next to it.

A Banner (468 x 60) just before your comment box is also a good place to put your Ads as your readers may notice them when they try to comment.

Homepage

In my early days with AdSense, I used to place my Ad right on top (even before the posts) after a short intro. Though this increased my CTR (click through rate), it used to be annoying for my readers.

So I would recommend you place a Large Rectangle (336 x 280) right after the first post. This page shows you how to place your AdSense Ads after the first post on your homepage.

Header

I have placed a Link unit near my Menu as Link units look like menus themselves and will help in increasing my CTR (click through rate). By adding a link unit near your menu, you will get more clicks than you thought was possible.

You could also try a Leaderboard (728 x 90) and see if it works for you.

Sidebar

Ads on sidebars usually don’t perform as well as the Ads near the content as that is where readers focus on. But it is best that you try them on your blog to see if they work for you.

You could try a Wide Skyscraper (160×600) or a vertical Link unit on your sidebar, but remember to place them at the top so that your readers notice them.

Footer

Ads on footer has not worked well for me but it is best that you try them on your blog to see if they work for you. Try using a Leaderboard (728 x 90).

From my experience, I find that Ads above the content performs the best. However, the best way to find the right Ad Position for your blog is to experiment in a trial and error method and track your Ad performance using Channels.

Remember: AdSense allows you to place only 3 Ad units and 1 Link unit on a single page, so keep that in mind when you experiment different Ad placements.

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Posted on November 16th, 2006 | Category: Make Money Online |

29 responses so far,

1

Dj Flush

November 16, 2006 at 4:34 pm

Seriously John Before reading your awesome tips for boosting AdSense revenue I use to earn only 3-4$ per day from my site.

But now I earn nearly 45-50$ per day by using the AdSense beautifier plugin that u suggested and placing the ads near most-clicked points (used CrazyEgg for it as You recommended)

Thanks alot
2

Amey jahagirdar

November 16, 2006 at 4:37 pm

hey john, good info on that.
by the way which ad unit you prefer
link unit or ad unit?
3

Peter

November 16, 2006 at 5:21 pm

Improve from 3-4$ to 45-50$ is great, but i think that mean that you put your ads in wrong place in first place.

I think the one and only big reason for more $ is traffic and it is very hard to have it.

Anyway i am still fighting with ads on my blog but i don’t think this is the biggest problem. The big problem is my ads are for small $, i mean my blog topic is not so great…. and i don’t have so big traffic, only (or maybe no) 1.000 visits per day.

Anyway good luck to all google ads fighters
4

Peter

November 16, 2006 at 5:24 pm

Ooo and Dj Flush how you make such popular website, so much traffic, any advices ?
5

JohnTP

November 16, 2006 at 6:08 pm

Dj Flush- Wow…Congrats! I am very happy that my tips helped you

Does your Banners above Related Posts on Single pages perform well?

Some tips for you:

1. use same color for the AdSense text and URL,
2. try blending a vertical Link unit on your navigation menu

btw, how much unique traffic do you get per day?
6

JohnTP

November 16, 2006 at 6:12 pm

Amey jahagirdar-

by the way which ad unit you prefer
link unit or ad unit?

What did you mean? Both have it’s own use. Large Rectangle right above my content performs the best for me. Second best performer for me is the Link units below my Menu.
7

JohnTP

November 16, 2006 at 6:24 pm

Peter- I think you face the same problem as me- getting Blog related Ads which pay less. There is nothing we can do about it as that is what we blog about (WordPress Themes, plugins, blogging tips, etc)

btw, how much unique traffic do you get?
8

Surya

November 16, 2006 at 6:27 pm

Nice Tip Thanks for sharing it with us John. BTW you have a very cool blog there
9

Surya

November 16, 2006 at 6:28 pm

BTW, DJ Flush you run a warez blog, so your revenue is too high
10

Peter

November 16, 2006 at 8:16 pm

Hey John, i got only 1000 per day.

But look here, some guy give me today this tips:
http://forums.digitalpoint.com.....stcount=11

They are great in my opinion and i try to make this work.

I try to install your theme with sidebars on both sides and then setup it with my actually theme but i got this error:

Fatal error: Cannot redeclare k2sbm_load() (previously declared in /home/coxis/public_html/silentbits/wp-content/themes/k2/options/app/sbm-stub.php:5) in /home/coxis/public_html/silentbits/wp-content/themes/TripleK2/app/includes/sbm-stub.php on line 16

Now i don’t know how to fix that
11

Dj Flush

November 17, 2006 at 12:49 am

John i get nearly 14K to 15K hits per day I dont know if running a warez blog is somewhat different from running a simple blog but all i do is share files thats all

I earn nearly 800-900$ per month from that blog and seriously all credit goes to John because now i have feeds i have so much cool plugins installed

All because i read it here on JohnTP.com
12

Peter

November 17, 2006 at 1:49 am

Amazing Dj Flush

I think John mean that warez sites can’t use google ads… but i am not sure if this is true.
13

JohnTP

November 17, 2006 at 2:01 am

Dj Flush- I did not mean the hits, do you mind sharing how much unique traffic you get per day?

Also, isn’t it against AdSense TOS to run AdSense Ads on a Warez blog? Perhaps you should confirm with the AdSense team about this.
14

Peter

November 17, 2006 at 2:31 am

Ok i search and you cannot use google at warez sites.
15

JohnTP

November 17, 2006 at 2:36 am

Peter-

I try to install your theme with sidebars on both sides and then setup it with my actually theme

Before installing TripleK2 did you click ‘Uninstall K2′ for TechnoBlue (available in K2 options)?

What did you mean by ’setup it with my actually theme’. You tried to use the CSS you use for TechnoBlue for TripleK2 ?
16

Peter

November 17, 2006 at 2:40 am

Ok i try to do like this. I don’t have time today for that but maybe tomorrow i try to play with it
17

JohnTP

November 17, 2006 at 2:43 am

I saw different Ad formats on your site each time I visited it today. I guess you are experimenting

same here
18

fuad

November 17, 2006 at 12:07 pm

i don’t like to use adsense beatifier, since hacked “adsense-injection” can do the same thing automatically.
anyway, thanks for the tip john.
19

siong1987

November 17, 2006 at 12:09 pm

In my opinion, bloggers must always change his/her ads position because our readers are almost the same people everyday. So, we must change our ads position frequently. At least, let them feel something special to attract their attention on our ads.

Just my 2 cents.
20

Bong

November 18, 2006 at 5:46 pm

My site is still new and not that popular. No adsense for me as yet. I’ll soon join Adsense once my site gets popular. But I’m confused a bit. Why should one keep changing the ad positions continuously? Is’nt that unprofessional?
21

Peter

November 18, 2006 at 9:56 pm

Yee John, i was playing with adsense format. I think now they have very nice position but now i need to add more traffic to my blog to make more $ from it and to post on my blog to more people. If you have some suggestion for my blog SilentBits i would be thankful.
22

JohnTP

November 19, 2006 at 5:08 am

Bong- Changing your Ad position once in a while may help you reduce Ad Blindness.
23

JohnTP

November 19, 2006 at 5:18 am

Peter- Try replacing the Skyscraper on your sidebar with a blended vertical Link unit and see how it performs.

Try a Banner just before your comment box.

Also I think you need to separate your Leaderboard and RSS image with a visible border.
24

Peter

November 19, 2006 at 5:14 pm

About that Leaderboard and RSS i’ve email google to ask about this.

Banner before comments maybe work on your site because you have many comments, i don’t

Anyway thanks for your tips.
25

JohnTP

November 19, 2006 at 6:33 pm

Peter- Let me know what the AdSense Team says to you about it.
26

Peter

November 22, 2006 at 12:28 am

OK, the answer is to add that border to it
27

JR

November 26, 2006 at 12:10 pm

Nice post, I was struggling with placing a Google ad only after the first post on my site. Thanks for the adsense tips John.
28

Utah SEO Blog

December 1, 2006 at 3:23 am

I use the adsense-injection plugin to rotate the location and style of the ad. I have seen an increase but I think its partly from that & from a constant increase in traffic.